Lights! iPhone! Puppets? With "Not Your Father's Browser," a 10 episode Vine series, we brought a refreshingly irreverent sense of humor to the IE brand. Utilizing a new social media platform, we helped to roll out IE's 10th build on with lots of color, ingenuity and a mild touch of self-awareness.
Role: Art Direction, Production, Voice Acting
Agency: Digital Kitchen
Client: Microsoft, Internet Explorer
Process & Behind the Scenes
To shift the perception of Internet Explorer, we made use of a bleeding edge platform to create a miniseries that clearly draws the line between the new and old browser.
Check out all the episodes.
http://thisisdk.com/work/internet-explorer/not-your-fathers-browser
