Not Your Fathers Browser - Microsoft, Internet Explorer

When asked how to re-introduce the world to Internet Explorer, the answer was simple: with puppets! Not Your Father's Browser is a Vine campaign tells the story of the fresh IE10 and his older, "wiser," father—it's 10 episode series that brought an unexpected self-awareness to the brand, as well as a refreshingly irreverent sense of humor. Also, these were the early days of Vine, before fancy editing updates and audio syncing, so it was challenging to say the least, but the result was very well-received by the press and on social media.

Archive: Watch all 10 Episodes Here