No Harm
Branding is like developing a friendship. It starts with conversation. You connect on values, wants and desires, and you honor those values with work that reflects them. When asked to help brand No Harm, a newly launched vegan-founded barber and salon, this approach informed every step of the process. From my initial explorations, to the final designs, I tried to treat No Harm with the care and creative spirit they infuse into every cut, shave and color, as well as the love that they share with each other.
Role: Art Direction & Design
Hand-lettering: Koji Minami
Branding & Design
Process
